Public Opinion: Democratic Ideals, Democratic Practice, 2nd Edition

In this revision to their lauded core text, Clawson and Oxley continue to link the enduring normative questions of democratic theory to existing empirical research on public opinion. Exploring the tension between ideals and their practice, each chapter focuses on exemplary studies so students gain a richer understanding of the research process and see methods applied in context.

This second edition features:

• a brand-new chapter on the critical role of social groups in shaping public opinion;
• the most recent polling data fully incorporated in to discussion and all of the tables and figures;
• new scholarship, especially in areas which have seen significant progress, such as genetics and public opinion; and
• recent developments in U.S. politics, such as evaluations of President Obama, the economic recession and attempts at recovery, the power of new media, the rise of the Tea Party movement, and more.

Conducting Empirical Research: Public Opinion in Action

Conducting Empirical Analysis is an ideal way to marry substance with skills, getting students to experience the joy of discovery firsthand. Through straightforward instruction and guided examples, Clawson and Oxley show students how to conduct web-based data analysis using UC Berkeley’s Survey Documentation and Analysis (available online for free) to answer questions about party identification or attitude stability, and to measure racial prejudice and political knowledge. Exercises cover a range of data collection techniques, survey research, and statistical analyses, ramping up from multiple-choice and open-ended questions to mini-research projects. An instructor’s guide with solutions is available for adopters.

Public Opinion, 2nd Edition

With new scholarship and data throughout, this second edition includes substantial new material on the critical role of groups in shaping public opinion, as well as recent developments in U.S. politics, such as public evaluations of President Obama, the power of new media, the rise of the Tea Party movement, and more.

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Public Opinion: Democratic Ideals, Democratic Practice, 2nd Edition

Conducting Empirical Research: Public Opinion in Action

Rosalee A. Clawson is professor of political science at Purdue University. Her research focuses on public opinion, mass media and politics, political psychology, and the politics of race, class, and gender. Her work has been published in the American Political Science Review, Public Opinion Quarterly, Political Research Quarterly, Political Communication, Journal of Black Studies, Judicature, and Social Science Quarterly. She is the co-author of Legacy and Legitimacy: Black Americans and the Supreme Court and Conducting Empirical Analysis: Public Opinion in Action.

Zoe M. Oxley is associate professor of political science at Union College. Her research interests include the effects of the media on public opinion, new media and political knowledge, political psychology, and women in electoral politics. She is the co-author of Conducting Empirical Analysis: Public Opinion in Action. Her work has also been published in the American Political Science Review, Journal of Politics, Politics & Gender, Political Research Quarterly, Political Behavior, Judicature, and PS: Political Science and Politics.