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It’s a multimedia world, and today’s journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good television reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform.

While retaining the book’s clear instruction and advice from those in the trenches, the authors focus on updating to reflect the latest issues and trends with:

• greater emphasis on the importance of understanding the audience;
• a new focus on the use of social media to gather, promote and disseminate news content;
• expanded information on “the three screen strategy” to deliver content to mobile devices, the web and television;
• new opportunities created by entrepreneurial, niche and hyper-local news sites;
• suggestions for how readers can develop their own “brands,” including updated multimedia portfolios; and
• interviews with dozens of additional journalists at the forefront of industry changes.

To show how the book’s lessons work in the field, every chapter includes:

• Know and Tell—professional journalists share insights on multiplatform approaches and industry changes.
• Trade Tools—the authors’ training materials, such as handy checklists with tips and best practices.
• Taking It Home—brief chapter wrap-ups.
• Talking Points—questions and scenarios for in-class discussion.
• Online Learning Modules— interactive chapter exercises, skill-building tutorials and analysis from journalism experts.

Be sure to visit the authors on twitter and their author blog!

Twitter: @TVNewsLab

Blog: advancingthestory.com

The authors focus on updating to reflect the latest issues and trends with:

• greater emphasis on the importance of understanding the audience;
• a new focus on the use of social media to gather, promote and disseminate news content;
• expanded information on “the three screen strategy” to deliver content to mobile devices, the web and television;
• new opportunities created by entrepreneurial, niche and hyper-local news sites;
• suggestions for how readers can develop their own “brands,” including updated multimedia portfolios; and
• interviews with dozens of additional journalists at the forefront of industry changes.

CQ Press is pleased to comply with the Higher Education Opportunity Act. Please email heoacompliance@cqpress.com for additional information that may be available. Be sure to include your name, contact information, academic affiliation, and the title, author, and edition of the book in question.

Contact us at collegesales@cqpress.com if we may assist you in your book selection or if you have feedback to share. Thank you for your consideration of CQ Press books.

1. The Multimedia Mind-Set
2. Finding the Story
3. Multimedia Newsgathering
4. Reporting in Depth
5. Writing the Story
6. Multimedia Storytelling
7. Writing for the Web
8. Producing for the Web
9. Producing for Multiple Platforms
10. Delivering the News
11. Multimedia Ethics
12. Getting Ready for the Real World

 

An eminently useful text for television and web journalism. No other text does such thorough job of integrating new media into traditional TV reporting. The authors' blog is a great way to keep updated and introduce current material into the class, and the online interactive workbook has some truly inventive exercises.

- Michael Cremedas, Syracuse University

The focus on multiple platforms is the primary reason this text was chosen for this course. The approach is not only described in regard to news delivery systems, but also when discussing beat reporting and news gathering. The online workbook particularly had great content; the “Ongoing Story” feature was my favorite part of the website—it was great for brainstorming. The text is set up in a way that makes sense, and I truly think it does a wonderful job of breaking down each storytelling style.

- George Daniels, University of Alabama

The multiplatform approach is one of the strongest selling points for this text, and each tool is well-developed and integrated throughout the text. Next to the workbook, the author’s blog was the biggest cutting-edge development that CQ introduced with Advancing the Story. It was always kept up-to-date, and we constantly assigned stories from the blog during the class; we even assigned stories from the blog in other classes! We see Advancing the Story as a necessary teaching resource for anyone teaching cross-platform or multi-platform reporting and writing, and we are happy to require it as a part of our overall multimedia reporting and writing curriculum.

- Terry Heifetz and Suzy Smith, Ball State University

Debora Halpern Wenger, a 17-year broadcast news veteran, is associate professor for media convergence and new media at Virginia Commonwealth University. Prior to her academic appointment, Wenger served as assistant news director at WFLA-TV in Tampa, FL. She started her career as a reporter/anchor at KXJB in Fargo, ND, moved on to producing at WBBH in Ft. Myers, FL and WMUR in Manchester, NH, then became executive producer at WSOC in Charlotte, NC. Wenger conducts multimedia training in newsrooms around the country and is a co-author of the online journalism curriculum for the Society of Professional Journalists’ Newsroom Training Program.

Deborah Potter is a veteran journalist and educator who spent 16 years as a network correspondent for CBS News and CNN covering the White House, State Department, Congress, national politics and environmental issues. She worked in local television and radio as a producer and anchor. Potter is executive director of News-Lab (www.newslab.org), an online resource center for journalists in Washington, D.C., that she founded in 1998. Potter leads workshops for journalists in newsrooms across the United States and around the world and is a featured columnist for the American Journalism Review, writing about broadcast news.

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