This unique reader examines a broad sample of campaigns and gives students a real flavor of campaign politics by including some of the most interesting, colorful, and surprising races. Combining on-the-ground accounts with links to scholarship, the nineteen case studies drawn from Campaigns and Elections magazine take students behind the scenes to unveil the strategies, techniques, and personalities that drive contemporary campaigns. National, state, and local races receive attention, as do state and local referenda.

In their introduction, the editors—a distinguished group of scholars and experts on campaign management—provide helpful background information about the cases. They look at the major influences on and general trends in contemporary electoral politics, including issues, parties, campaign finance, incumbency, and initiative voting. Understanding these factors will help students recognize how each case fits into a broader whole even as that case reflects a uniqueness that makes political campaigns so fascinating.

The cases are illustrated with photos, clips from print and television campaign ads, excerpts from campaign literature, and various tables and scoreboards with polling and election return data.

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Part I. Introduction
Michael A. Bailey, Ronald A. Faucheux, Paul S. Herrnson and Clyde Wilcox

Part II. Senate Races
1. So Close and Yet So Far
Despite Facing Similar Challenges, Two Unpopular Incumbents Met with Very Different Fates in California and New York in 1998
Democratic Senator Barbara Boxer vs. Republican Challenger Matt Fong and Republican Senator Al D'Amato vs. Democratic Challenger Charles Schumer
Michael A. Bailey

2. They Did it Their Way
Campaign Finance Principles and Realities Clash in Wisconsin in 1998
Democratic Senator Russell Feingold vs. Republican Challenger Matt Neumann
Clyde Wilcox

3. Cornhusker Upset
Underdog Defeats Nebraska's Popular Democratic Governor for the Senate in 1996
Republican Chuck Hagel vs. Democrat Ben Nelson in Open Seat Race
Doug McAuliffe

4. How to Beat an Incumbent
The Inside Story of the Hard-Fought 1996 Senate Race in South Dakota
Republican Senator Larry Pressler vs. Democrat Challenger Tim Johnson
Karl Struble

5. The Senator from Central Casting
How Populist Fred Thompson Turned Tennessee Politics Upside Down in 1994
Republican Fred Thompson vs. Democrat Jim Cooper in Open Seat Race
David Beiler

Part III. House Races

6. Professionalism, Progressivism and People Power
Baldwin's Victory Blends All Three in Wisconsin's 2nd District in 1998
Democrat Tammy Baldwin vs. Republican Jo Musser in Open Seat Race
David T. Canon and Paul S. Herrnson

7. Winning in Unfriendly Territory
A Behind the Scenes Look at a Republican Victory in New Mexico's 3rd District 1998
Republican Bill Redmond, Democrat Eric Serna and Green Party Carol Miller in Three Way Special Election
Chris Wilson and Mike Burita

8. Beating B-1 Bob
Underdog Ends Conservative's Congressional Career in California's 46th District in 1996 Republican Bob Dornan vs. Democrat Challenger Loretta Sanchez
Bill Wachob and Andrew Kennedy

9. Incumbency and Base
How a Black Congressional Incumbent Won Re-Nomination in a New Majority White Georgia District in 1996
Democratic Representative Cynthia McKinney Defeats Several Opponents in a Democratic Primary
John Rowley

10. Coming on Strong Down the Stretch
Republican Leaves Democrats in the Dust in Kentucky's 2nd District in 1994
Republican Ron Lewis vs. Democrat Joe Prather in an Open Seat Race
Al Cross

Part IV. State and Local

11. The Body Politic Registers a Protest
Jesse Ventura's Stunning Minor Party Victory for Minnesota Governor in 1998
Reform Party Jesse Ventura, Republican Norm Coleman and Democrat Skip Humphrey Compete in Open Seat Race
David Beiler

12. 'Bama Bash
Endorsement Backlash Saves a Governor from a Humiliating Primary Defeat in Alabama in 1998
Republican Governor Fob James vs. Republican Challenger Winton Blount
David Beiler

13. The Squeaky Wheel(s) Make it Interesting
A National GOP Star Barely Survives New Jersey Governor's Race in 1997
Republican Governor Christine Todd Whitman vs. Democrat Challenger Jim McGreevey
Peter Wendel

14. Only in Louisiana
Populist Conservative Message Propels Republican to Governor's Mansion in Louisiana in 1995
Republican Mike Foster Defeats Several Opponents in Open Seat Race
Ron Faucheux

15. The Unsinkable Willie Brown
Local Forces Elect Controversial Politician Mayor of San Francisco in 1995
Democratic Challenger Willie Brown Beats Democrat Mayor Frank Jordan and Democrat Challenger Roberta Achtenberg
David Beiler

IV. Referenda

16. Gun Play
How the NRA Defeated Initiative 676 in Washington State in 1997
Ron Faucheux

17. Political Football
The Inside Story of How the San Francisco 49ers Won a New Stadium and Shopping Mall in 1997
Noah Wepman

18. Using Conservative Values to Support Gay Rights
How Opponents Defeat Oregon's Anti-Gay Rights Referendum in 1995
Bob Meadow, Dawn Laguens, Heidi Von Szeliski and Michael Terris

19. Bay State Class Warfare
How a "Guaranteed" Income Tax Cut Proposition Was Defeated in Massachusetts
Phyliss Johnston

"This collection of campaign case studies is a treasure trove of anecdotes, lively accounts of the many faces of American politics. Trenchant analyses of individual races make this book not only a fine teaching tool, but also a useful resource for professional election researchers, as first-rate case studies offer a rich vein to mine. For political junkies, this is a page turner!"

Paul S. Herrnson is director of the Center for American Politics and Citizenship and professor of government and politics at the University of Maryland. He is the author of Congressional Elections: Campaigning at Home and in Washington, 4th ed. (2004) and Party Campaigning in the 1980s (1988) and coauthor of The Financiers of Congressional Elections (2003). He is coeditor of several volumes, including War Stories from Capitol Hill (2003), Responsible Partisanship? The Evolution of American Political Parties Since 1950 (2003), Multiparty Politics in America, 2nd ed. (2002), and Playing Hardball: Campaigning for the U.S. Congress (2000). He has served as an American Political Science Association congressional fellow and has received several teaching awards, including an Excellence in Teaching Award from the University of Maryland.

Michael A. Bailey is an assistant professor of government at Georgetown University. His articles on congressional politics have appeared in the American Journal of Political Science, World Politics and elsewhere. His research and teaching interests include elections, representation, Congress, interest groups, methodology, and Japanese politics.

Ronald A. Faucheux is editor in chief of Campaigns & Elections magazine and Campaign Insider, a weekly newsletter. He produces The Political Oddsmaker, an elections handicapping service, and teaches at the Graduate School of Political Management, George Washington University, and American University. His unique background also includes experiences as a Louisiana state legislator and political media consultant; he has conducted major research studies, written numerous articles, and served as a media commentator and research source for electronic and print news organizations worldwide.

Clyde Wilcox is a professor of government at Georgetown University. He is the author or coauthor of several books, including Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns (1995), Onward Christian Soldiers: The Christian Right in American Politics (1996), and Interest Groups in American Campaigns: The New Face of Electioneering (1999). His edited books include Women in Elected Office: Past, Present, and Future (1998), The Politics of Gay Rights (2000), and Understanding Public Opinion, 2nd ed. (2002).