Campaigns are a critical part of the political process in the United States, but until now, reference sources on campaigns have only covered selected parts of the process or have been written for political insiders. The Guide to Political Campaigns in America is the first resource to examine and explain every aspect of campaigns in a manner that satisfies the needs of many different audiences. This unique and comprehensive volume explores history, issues, processes and people, and types of campaigns. Editor Paul Herrnson, a well-respected government and politics scholar who has worked on many campaigns himself, brings to the work a dynamic combination of high-level scholarship and hands-on experience that sets this guide apart from all other campaign resources.
Experience Guide to Political Campaigns as never before with this new, user-friendly online edition featuring:
- The same content but with enhanced, Web-enabled features that provide instant access to the entire book
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- Perpetual access means that your library owns access to each title; as future editions are published, your library has the option to purchase access to the new edition, but you will not lose access to the content for which you had previously purchased access



