CQ Press CQ Press: An imprint of SAGE
Shopping Cart Shopping Cart
Product Divisions


Government/ Professional

CQ Researcher


Free Trials

Exam/Desk Copies

Sign up for our Catalogs

Proposal Guidelines

Out of Print Titles


Government Contract Information

Customer Service

Search our Bookstore

Ordering/Account Support

Terms and Conditions

Online Product Assistance

Contact Us

SAGE Publications

Search Reference
Cover Image: Guide to Political Campaigns in America
  • Date: 08/25/2005
  • Format: Print Cloth
  • Price: $200.00
  • ISBN: 978-1-56802-876-7
  • Pages: 475

  • Format: Online Edition
Bookmark and Share

Guide to Political Campaigns in America
Paul S. Herrnson, University of Maryland
Colton Campbell
Marni Ezra, Hood College
Stephen K. Medvic, Frankin and Marshall College

Campaigns are a critical part of the political process in the United States, but until now, reference sources on campaigns have only covered selected parts of the process or have been written for political insiders. The Guide to Political Campaigns in America is the first resource to examine and explain every aspect of campaigns in a manner that satisfies the needs of many different audiences. This unique and comprehensive volume explores history, issues, processes and people, and types of campaigns. Editor Paul Herrnson, a well-respected government and politics scholar who has worked on many campaigns himself, brings to the work a dynamic combination of high-level scholarship and hands-on experience that sets this guide apart from all other campaign resources.

Readers will find information on every aspect of political campaigning in America, including:

    The evolution of political campaigns;
    The political and regulatory environment of campaigning, including suffrage and ballot access;
    The importance of the voters and what influences the vote;
    The key players in the campaign organization, including the candidate and various managers;
    Other players who interact with the campaign, including the media and political parties;
    Key strategies and tactics, such as polling and campaign financing;
    Specific types of campaigns, including the well known, such as the presidency, House, Senate, governorship, and key state and local races; as well campaigns for the judiciary and for initiatives and referenda;
    Campaign and election reform.

The expansive coverage and distinctive approach of this resource will appeal to a wide variety of library patrons, including students, professors, teachers of AP high school courses, and professionals in the media and campaigning fields.

"This volume should be found in every reference collection, especially in libraries that support political science or American history curricula. Comprehensive bibliography. Summing Up: Highly recommended. All levels." - Choice

"An excellent one-volume introduction to the subject area…. Guide to Political Campaigns in America is recommended for high school, public, and academic libraries." - American Reference Books Annual

"Guide to Political Campaigns in America is not just for college holdings, but for any high school collection strong in American history and politics. Very highly recommended." - California Bookwatch / Midwest Bk. Review
Paul S. Herrnson, University of Maryland
Paul S. Herrnson, editor in chief, is director of the Center for American Politics and Citizenship and professor of government and politics at the University of Maryland. He is the author and editor of dozens of works, including Congressional Elections: Campaigning at Home and in Washington, 4th ed. (CQ Press, 2004), and has participated in many aspects of active campaigns for office. He has served as an American Political Science Association congressional fellow and has received several teaching honors, including an Excellence in Teaching Award and a Distinguished Scholar-Teacher Award. He has advised the U.S. Congress, the Maryland General Assembly, the Federal Election Commission, and other government agencies and groups on matters pertaining to campaign finance, political parties, and voting systems.

Colton Campbell
Colton Campbell, associate editor, works for Rep. Michael Thompson, D-Calif. He has also served as an American Political Science Association congressional fellow for former U.S. senator Bob Graham, as associate professor of political science at Florida International University, and as an analyst in American government at the Congressional Research Service. He is the author, coauthor, or coeditor of several books on Congress and the legislative process, including Impeaching Clinton: Partisan Strife on Capitol Hill with Nicol C. Rae.

Marni Ezra, Hood College
Marni Ezra, associate editor, is associate professor of political science at Hood College. She has published numerous books, book chapters, and journal articles, many of which focus on congressional primary elections and voter turnout. In addition, she is interested in the use of simulations in political science classes and is the coauthor of the Government in Action series with Julie Dolan (CQ Press, 2002).

Stephen K. Medvic, Frankin and Marshall College
Stephen K. Medvic, associate editor, is assistant professor of government at Franklin & Marshall College. In addition to writing several academic articles and book chapters, he is the author of Political Consultants in U.S. Congressional Elections and coeditor of Shades of Gray: Perspectives on Campaign Ethics. His research and teaching interests include campaigns and elections, political parties, the media and politics, and public opinion.
Sample Pages