***Full-color Media Edition now available!!!***

That the media world is changing at a dizzying pace is a statement of the obvious. Yet, some things do remain constant. There are principles of media literacy, which once students have mastered, arm them with the tools and critical thinking they need to be savvy and self-aware consumers of the media. Ralph Hanson does this in every page of his book.

Oh, but there is so much more.

The fourth edition of Mass Communication is now a full-color Media Edition which means, at no extra cost to your students, they now have access to an interactive ebook when they buy a new print copy. Through a series of icons, students link to a wealth of multimedia assets—including audio, video, data, articles, reference, and policy backgrounders from CQ Researcher—right where it matters most: on the exact page where a topic is discussed. Students can immediately dive deeper and explore an important concept or idea while reading. There is also an important assessment piece. For each “Test Your Media Literacy” box, students can answer critical thinking questions, as well as take a chapter quiz making sure they master chapter objectives. All answers and quiz results feed an instructor gradebook so you can efficiently track participation and comprehension. It’s an enhanced, enriching, and interactive learning experience.

And for those who used Hanson for the past three editions, we know you appreciate the book’s smart approach and value price. The good news is that there is one more tool to get students engaged and reading: a good read, an affordable price, and now, full-color design.  The addition of color clearly enhances photos, but also improves the book’s pedagogic muscle, with colored text that highlights the Seven Truths principles, with global icons signifying comparative examples and international content, and with a new “Test Your Visual Media Literacy” box that helps students really think about the reactions they have to media images they see everyday.

Reminders of the book’s media literacy principles are Hanson’s Seven Truths “they” don’t want you to know about the media:

1. The media are essential components of our lives.
2. There are no mainstream media (MSM).
3. Everything from the margin moves to the center.
4. Nothing’s new—everything that happened in the past will happen again.
5. New media are always scary.
6. Activism and analysis is not the same thing.
7. There is no “they.”

The fourth edition delivers comprehensive yet compact coverage, incisive analysis, and fun, conversational writing. While Hanson delves into critical theory, and will take a critical stance on the media, he does not believe the media are something to be feared or demonized, but rather are an essential part of the way we live.

Key Features:

• Chapter objectives call out key topics for focused reading.
• Chapter-opening vignettes—over half new to this edition—hook students and exemplify chapter themes with stories about the people at the center of newsworthy events.
• Illustrated timelines showcase the development of mass communication while placing it in broader historical context.
• Test Your Media Literacy boxes have one important goal in mind: cultivate critical media consumers. Students read about current research, interviews, data,  or an event , and then answer questions that elicit real analysis: who is the source? What is he/she saying? What evidence is there? What do you think about the topic?
• Test Your Visual Media Literacy boxes showcase images from various media, sometimes controversial, to seek instinctive reactions before providing context and questions that encourage critical assessment of how we see and interpret images, and what more may be behind them.
• Questioning the Media provides stop-and-think moments with critical thinking questions in the margin of every main section of the text that address current media issues and how we use and consume media.
• The Seven Truths—highlighted, colored text—underscore the importance of media literacy principles.
• A marginal glossary helps reinforce key concepts as students read.

New To This Edition:

• Full-color Media Edition with brand new eye-catching interior design and interactive ebook with links to multimedia in the pages of the book offer an immersive and interactive learning experience. Access is free with purchase of a print copy.
  • View a Sample Chapter of the Interactive eBook HERE!
• Chapter objectives call out key topics for close, focused reading.
• Test Your Visual Media Literacy boxes help students critically analyze visuals for message, content, and context.
• Questioning the Media gets students to stop and think with critical thinking questions in the margin of every main section of the text.
• Over half of the chapter-opening vignettes are brand new featuring such stories as Julian Assange’s publication of government secrets on WikiLeaks, Amanda Hocking’s self-publishing success, and the Virginia Tech student newspaper’s handling of the 2011 campus shootings.
• Social media is addressed throughout this edition as a quickly growing resource for media as well as a medium on which we’re increasingly dependent, from its role in the Arab Spring or the breaking news on the raid on Osama bin Laden’s compound, to the concerns of ethics and professionalism in journalists’ use of social media tools.
• More global media coverage including such topics as criticism of Google for its censoring of Internet search results in China, the impact of streaming video during the Egyptian revolt of January 2011, the careful approach of India’s media to the 2008 Mumbai attacks to avoid government censorship, and dangers to journalists reporting from war zones and conflict areas like Libya.
• Every chapter has been thoroughly updated for new developments, new scholarship, and recent events. Highlights of the revisions include:
  • Chapter 3, Media Business, reflects the changing face of who provides media for our consumption, highlighting newer players like cable giant Comcast, who acquired NBC Universal, or revolutionary technology company Apple,  with its high-volume hardware sales.
  • Chapter 5, Magazines, includes a new digital section featuring success stories like The Atlantic’s implementation of a digital-first strategy versus Newsweek’s  dwindling print circulation.
  • Chapter 10, the Internet, examines how social media allows us to attach personal context and meaning to information on platforms such as Google+, Twitter, and Facebook.
  • Chapter 9, Television, explores the implications of “cutting the cord” to a box in the living room to instead watch streaming video from online sources like Hulu and Netflix on our iPad or smartphone.
  • Chapter 12, Public Relations, looks at the social media opportunities for interacting with various publics to go beyond sending out information to building ongoing relationships.
• The Seven Truths highlighted, colored text underscores the importance of media literacy principles.

• Full-color Media Edition with brand new eye-catching interior design and interactive ebook with links to multimedia in the pages of the book offer an immersive and interactive learning experience. Access is free with purchase of a print copy.
• Chapter objectives call out key topics for close, focused reading.
• Test Your Visual Media Literacy boxes help students critically analyze visuals for message, content, and context.
• Questioning the Media gets students to stop and think with critical thinking questions in the margin of every main section of the text.
• Over half of the chapter-opening vignettes are brand new featuring such stories as Julian Assange’s publication of government secrets on WikiLeaks, Amanda Hocking’s self-publishing success, and the Virginia Tech student newspaper’s handling of the 2011 campus shootings.
• Social media is addressed throughout this edition as a quickly growing resource for media as well as a medium on which we’re increasingly dependent, from its role in the Arab Spring or the breaking news on the raid on Osama bin Laden’s compound, to the concerns of ethics and professionalism in journalists’ use of social media tools.
• More global media coverage including such topics as criticism of Google for its censoring of Internet search results in China, the impact of streaming video during the Egyptian revolt of January 2011, the careful approach of India’s media to the 2008 Mumbai attacks to avoid government censorship, and dangers to journalists reporting from war zones and conflict areas like Libya.
• Every chapter has been thoroughly updated for new developments, new scholarship, and recent events. Highlights of the revisions include:
  • Chapter 3, Media Business, reflects the changing face of who provides media for our consumption, highlighting newer players like cable giant Comcast, who acquired NBC Universal, or revolutionary technology company Apple, with its high-volume hardware sales.
  • Chapter 5, Magazines, includes a new digital section featuring success stories like The Atlantic’s implementation of a digital-first strategy versus Newsweek’s dwindling print circulation.
  • Chapter 10, the Internet, examines how social media allows us to attach personal context and meaning to information on platforms such as Google+, Twitter, and Facebook.
  • Chapter 9, Television, explores the implications of “cutting the cord” to a box in the living room to instead watch streaming video from online sources like Hulu and Netflix on our iPad or smartphone.
  • Chapter 12, Public Relations, looks at the social media opportunities for interacting with various publics to go beyond sending out information to building ongoing relationships.
• The Seven Truths highlighted, colored text underscores the importance of media literacy principles.

CQ Press is pleased to comply with the Higher Education Opportunity Act. Please email heoacompliance@cqpress.com for additional information that may be available. Be sure to include your name, contact information, academic affiliation, and the title, author, and edition of the book in question.

Contact us at collegesales@cqpress.com if we may assist you in your book selection or if you have feedback to share. Thank you for your consideration of CQ Press books.

I. INTRODUCTION TO THE MEDIA

1. Living in a Media World
     Levels of Communication
     Elements of Mass Communication
     Evolution of the Media World
     Understanding the Media World
2. Mass Communication Effects: How Society and Media Interact
     History of Media Effects
     Research Effects of the Media in Our Lives 
     Theories of Media and Society
     Media, Politics, and Society
3. The Media Business: Consolidation, Globalization, and the Long Tail
     The Development of the Media Business in the United States
     Big Media: The Conglomerates
     Big Media: The New Players
     Media Economics and the Long Tail
     Who Controls the Media?

II. PRINT MEDIA

4. Books: The Birth of the Mass Media
     The Development of the Book and Mass Communication
     Buying and Selling Books
     Books and Culture
     The Future of Books
5. Magazines: The Power of Words and Images
     The Development of a National Culture
     The Magazine Business
     Magazines and Modern Society
     The Future of Magazines
6. Newspapers & the News: Reflection of a Democratic Society
     Inventing the Modern Press
     The News Business
     News and Society
     The Future of Newspapers

III. ELECTRONIC MEDIA

7. Audio: Music and Talk Across Media
     History of Sound Recording and Transmission
     Music, Youth Culture, and Society
     From Singles to Digital Downloads
     The Business of Radio
     The Future of Sound
8. Movies: Mass Producing Entertainment
     The Development of Movies
     The Movie Business
     Movies and Society
     The Future of Movies
9. Television: Broadcast and Beyond
     Television: Broadcast and Cable/Satellite
     From Broadcasting to Narrowcasting: The Changing Business of Television
     Television and Society
     The Future of Television
10. The Internet: Mass Communication Gets Personal
     The Development of the Internet
     Computers as Communication Tools
     New Media and Online Entertainment
     The Internet and Society

IV. STRATEGIC COMMUNICATION

11. Advertising: Selling a Message
     The Development of the Advertising Industry
     The Advertising Business
     Advertising in Contemporary Culture
     The Future of Advertising
12. Public Relations: Interactions, Relationships, and the News
     From Press Agentry to Professionalism
     The Business of Public Relations
     Public Relations and Society

V. REGULATION AND CONTROL OF THE MEDIA

13. Media Law: Free Speech and Fairness
     The Development of a Free Press
     Protection of Individuals
     Controlling the Press
     Regulation of the Media Industry
14. Media Ethics: Truthfulness, Fairness, and Standards of Decency
     Ethical Principles and Decision Making
     Ethics and News
     Ethics and Persuasive Communication
15. Global Media: Communication Around the World
     Media Ideals Around the World
     Going Global: Media Standards Around the World

View a Sample Chapter of the Interactive eBook HERE! 

Student Resources
http://masscomm.cqpress.com

• Chapter summaries highlight key points and aid self-directed study
• Review questions help students fully understand the key concepts and ideas
• Flashcards help students master key terms
• Self-graded quizzes help students test their understanding of chapter material
• Annotated Web links  point to more information and resources

Plus a Blog That They’ll Come Back to Time After Time  - http://RalphEHanson.com
With national attention from the likes of FishbowlDC, Wonkette, Gawker, and USA Today’s On Deadline, Hanson’s blog gives students up-to-the-minute examples, research and discussion topics, as well as constant links to commentary, media sources, ombudsmen, journalism organizations, activist groups, student journalism, and other blogs.

Instructor’s Resources
http://college.cqpress.com/instructors-resources/hanson/

• Instructor’s manual – written by the author and offers chapter-by-chapter guidance
• Test bank, including a total of over 850 multiple choice, true/false, fill-in-the-blank, and short answer questions
• PowerPoint lecture slides

Hanson: Mass Communication 4e Paperback
ISBN: 978-1-4522-0299-0, Price: $85.00

Hanson: Mass Communication 4e Print + Interactive eBook
ISBN: 9781452287683, Price: $85.00

Hanson: Mass Communication 4e Interactive eBook Standalone
ISBN: 9781452256955, Price: $72.00

Hanson: Mass Communication 4e Loos Leaf Standalone
ISBN: 9781452287492 Price: $64.00

This book is now available on CourseSmart! Click the link for more information.