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SAGE Publications

Cover Image: The New York Times Reader: Business & Economics
  • Date: 03/16/2010
  • Format: Print Paperback
  • Price: $34.00
  • ISBN: 978-1-60426-483-8
  • Pages: 280
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The New York Times Reader: Business & Economics
Mark W. Tatge, Ohio University


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It is not just the depth of experience of The Times reporters that makes its business coverage unique, rather it is how Times stories are framed as they’re written. Mark Tatge’s volume looks at how these reporters balance compelling analysis and historical perspective, showing students specific ways to practice the craft of business writing. Delving into the fundamentals of covering the beat, the book is divided into two sections—one on the economy (inflation, jobs, wagers, debt and taxes) and another on business (Wall Street, mergers, profiles and investigative reporting). Tatge, having spent years at such publications as Forbes and The Wall Street Journal, provides a template for how to decipher complex terminology and cut through business babble, to discover the drama and excitement of how money is made, spent, and lost.

MORE ABOUT TimesCollege . . . a series from CQ Press
Whether it is the arts or science, medicine or business, you’ll find stories that inspire while providing readers an insider’s look into the rewards, challenges and everyday routines of beat reporting. The carefully selected pieces in each Reader cover the spectrum from news to features to analysis to blogs and other online innovations. Each volume also features these elements: 

  • Conversations with Times writers take readers behind the scenes to learn about their goals for the beat and how they got their jobs, as well as practical nuts-and-bolts information on how they report and write for a global audience in the multimedia age.
  • Story Scan disassembles stories into their component parts, labeling and analyzing the elements that make good beat stories work.
  • Making Connections questions and assignments sharpen thinking and prepare students to go out on the beat to start finding their own great stories.
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Table of Contents

Foreword by Lawrence Ingrassia

Preface

Introduction

PART I—WRITING ABOUT THE ECONOMY

Chapter 1 Making Sense of the Economy
1.1 STOCKS AND BONDS—Quiet End to a Resurgent Month on Wall Street, Jack Healy
1.2 OFF THE CHARTS—Leading Indicators Are Signaling the Recession’s End, Floyd Norris
1.3 Birth Rate Is Said to Fall as a Result of Recession, Sam Roberts
1.4 Family Businesses Are Reeling in Recession, Damien Cave
1.5 When Economy Sours, Tootsie Rolls Soothe Souls, Christine Haughney
1.6 The Big Fix, David Leonhardt
A conversation with . . . David Leonhardt
MAKING CONNECTIONS

Chapter 2 Inflation
2.1 ECONOMIC VIEW—If You Don’t Eat or Drive, Inflation’s No Problem, Daniel Gross
2.2 Austere Times? Perfect, Matt Richtel
2.3 Housing Woes in U.S. Spread Around Globe, Mark Landler
2.4 Oil Prices Raise Cost of Making Range of Goods, Louis Uchitelle
2.5 Fear of Deflation Lurks as Global Demand Drops, Peter S. Goodman
2.6 ECONOMIX—Deflation: 1929 vs. Today, Casey B. Mulligan
2.7 THE GREENSPAN EFFECT—The Doctrine Was Not to Have One, Edmund L. Andrews
MAKING CONNECTIONS

Chapter 3 Jobs and Unemployment
3.1 ECONOMIC SCENE—Job Losses Show Breadth of Recession, David Leonhardt
StoryScan
3.2 Grim Job Report Not Showing Full Picture, David Leonhardt and Catherine Rampell
3.3 Who’ll Sit at the Boomers’ Desks?, Fred Brock
3.4 Stretched to the Limit, Women Stall March to Work, Eduardo Porter
3.5 Many Entry-Level Workers Feel Pinch of Rough Market, Steven Greenhouse
3.6 REMADE IN AMERICA—A Slippery Place in the U.S. Work Force, Julia Preston
3.7 True or False: Outsourcing Is a Crisis, Eduardo Porter
MAKING CONNECTIONS

Chapter 4 Wages
4.1 EXECUTIVE PAY: A SPECIAL REPORT—Off to the Races Again, Leaving Many Behind, Eric Dash
4.2 Is There (Middle Class) Life After Maytag?, Louis Uchitelle
4.3 THE NATION—The Wage That Meant Middle Class, Louis Uchitelle
4.4 At Wal-Mart, Choosing Sides Over $9.68 an Hour, Steven Greenhouse
4.5 Bankers Reaped Lavish Bonuses During Bailouts, Louise Story and Eric Dash
A conversation with . . . Louis Uchitelle
MAKING CONNECTIONS

Chapter 5 Debt
StoryScan
5.1 Obama Is Upbeat for G.M.’s Future, Bill Vlasic and Nick Bunkley
5.2 DEALBOOK—G.M.’s Big Bankruptcy, by the Numbers, Andrew Ross Sorkin
5.3 THE DEBT TRAP—Given a Shovel, Americans Dig Deeper Into Debt, Gretchen Morgenson
5.4 Newly Bankrupt Raking In Piles of Credit Offers, Timothy Egan
5.5 Downturn Drags More Consumers Into Bankruptcy, Tara Siegel Bernard and Jenny Anderson
5.6 ECONOMIC SCENE—America’s Sea of Red Ink Was Years in the Making, David Leonhardt
MAKING CONNECTIONS

Chapter 6 Taxes
6.1 ECONOMIC VIEW—Why U.S. Companies Shouldn’t Whine About Taxes, Edmund L. Andrews
6.2 Richest Are Leaving Even the Rich Far Behind, David Cay Johnston
6.3 Funny, They Don’t Look Like Fat Cats, David Cay Johnston
6.4 Towns That Handed Out Tax Breaks Cry Foul When Jobs Leave Anyway, Timothy Egan
A conversation with . . . David Cay Johnston
MAKING CONNECTIONS

PART II—WRITING ABOUT BUSINESS

Chapter 7 Wall Street
StoryScan
7.1 Apple Earnings Up, but Stock Falls on Outlook, Laura M. Holson
7.2 Why Analysts Keep Telling Investors to Buy, Jack Healy and Michael M. Grynbaum
7.3 G.E.’s Shortfall Calls Credibility Into Question, Nelson D. Schwartz and Claudia H. Deutsch
7.4 HIGH & LOW FINANCE—Inside G.E., a Little Bit of Enron, Floyd Norris
7.5 What? They Never Heard of Worldcom, Gretchen Morgenson
StoryScan
7.6 Visa Plans $17 Billion Public Offer, Eric Dash
A conversation with . . . Floyd Norris
MAKING CONNECTIONS

Chapter 8 Mergers
StoryScan
8.1 In Tight Market, $68 Billion Deal Is Reported for Pfizer and Wyeth, Andrew Ross Sorkin and Duff Wilson
8.2 A Stormy Decade for Citi Since Travelers Merger, Eric Dash
8.3 Creating Synergy Out of Thin Air 213 Rob Walker 8.4 What Are Mergers Good For?,  Gretchen Morgenson StoryScan
8.5 DEALBOOK—When Unequals Try to Merge as Equals, Andrew Ross Sorkin
MAKING CONNECTIONS

Chapter 9 Writing Profiles
StoryScan
9.1 Can Michael Dell Refocus His Namesake?, Steve Lohr
9.2 TALKING BUSINESS—Give Me a Double Shot of Starbucks Nostalgia, Joe Nocera
9.3 THE SATURDAY PROFILE—No Apologies From the Boss of a No-Frills Airline, Sarah Lyall
9.4 For the Avon Lady, a World Beyond Ringing Doorbells, Julie Bosman
A conversation with . . . Joe Nocera
MAKING CONNECTIONS

Chapter 10 Investigative Reporting
10.1 At a Texas Foundry, an Indifference to Life, David Barstow and Lowell Bergman
10.2 From China to Panama, a Trail of Poisoned Medicine, Walt Bogdanich and Jake Hooker
10.3 ENRON’S MANY STRANDS: THE UNRAVELS—Enron Buffed Image to a Shine Even as It Rotted From Within, Kurt Eichenwald with Diana B. Henriques
10.4 Needing Cash, Veterans Sign Over Pensions, Diana B. Henriques
A conversation with . . . Diana B. Henriques
MAKING CONNECTIONS 

Notes 

Testimonials
A journalist’s journalist, Mark Tatge has a gift for understanding the reporting and craft that goes into telling a financial news story. He shares his gifts with readers by taking them inside the structure of a New York Times business story and describing the building blocks of basic business journalism. - Henry Dubroff, Editor, Pacific Coast Business Times and Former SABEW President (1997-98)

This is a great book for anyone who wants to better understand business and economics news, and for anyone who wants to write business and economics news more clearly. In this day and age, that should be just about all of us. - Chris Roush, Walter E. Hussman Sr. Distinguished Scholar in Business Journalism, University of North Carolina at Chapel Hill

Mark Tatge is a top-notch business journalist who captures the drama of business and why some of us find it so compelling to follow and write about. Tatge’s analyses of real business articles tease out the subtle nuance and take you behind the curtain to see how real reporters put together their stories. - Dan Lyons, Technology Editor, Newsweek and Author, Options, the Secret Life of Steve Jobs

As a business writer, I am indebted to Mark Tatge for his outstanding work on this book. It contains a wealth of knowledge for anyone interested in business. - Robert L. Shook, New York Times Best Selling Author of Longaberger
Bio(s)
Mark W. Tatge, Ohio University

Mark W. Tatge spent three decades as an investigative editor and reporter for Forbes Magazine, the Wall Street Journal, Cleveland Plain Dealer, Dallas Morning News and Denver Post. Tatge’s work has won a number of state and regional awards, and he was twice nominated for the Pulitzer Prize. He is the E.W. Scripps Visiting Professional at Ohio University, where he teaches journalism. He is a contributing editor to Forbes and a financial commentator for the Fox Business Network.

Ancillaries

Online beat writing resources for this title and others in the TimesCollege series can be found here:

http://college.cqpress.com/nytimes/

Follow the authors of our TimesCollege series on Twitter here:

https://twitter.com/CQPJournalism/cqp-nyt-reader

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