In this revision to their lauded core text, Clawson and Oxley continue to link the enduring normative questions of democratic theory to existing empirical research on public opinion. Exploring the tension between ideals and their practice, each chapter focuses on exemplary studies so students gain a richer understanding of the research process and see methods applied in context.

This second edition features:

• a brand-new chapter on the critical role of social groups in shaping public opinion;
• the most recent polling data fully incorporated in to discussion and all of the tables and figures;
• new scholarship, especially in areas which have seen significant progress, such as genetics and public opinion; and
• recent developments in U.S. politics, such as evaluations of President Obama, the economic recession and attempts at recovery, the power of new media, the rise of the Tea Party movement, and more.

Bundle with the Workbook: Conducting Empirical Analysis: Public Opinion in Action and Save Your Students Money!

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Part 1. What Should the Role of Citizens Be in a Democratic Society?

1. Public Opinion in a Democracy

Part 2. Are Citizens Pliable?

2. Political Socialization

3. Mass Media

4. Attitude Stability and Attitude Change

Part 3. Do Citizens Organize Their Political Thinking?

5. Ideological Innocence and Critiques

6. Pluralistic Roots of Public Opinion: Personality, Self-interest, Values, and History

NEW! 7. Pluralistic Roots of Public Opinion: The Central Role of Groups

Part 4. Do Citizens Endorse and Demonstrate Democratic Basics?

8. Knowledge, Interest, and Attention to Politics

9. Support for Civil Liberties

10. Support for Civil Rights

Part 5. What Is the Relationship between Citizens and Their Government?

11. Trust in Government, Support for Institutions, and Social Capital

12. Impact of Public Opinion on Policy

Part 6. What Do We Make of Public Opinion in a Democracy?

13. Conclusion

Rosalee A. Clawson is professor of political science at Purdue University. Her research focuses on public opinion, mass media and politics, political psychology, and the politics of race, class, and gender. Her work has been published in the American Political Science Review, Public Opinion Quarterly, Political Research Quarterly, Political Communication, Journal of Black Studies, Judicature, and Social Science Quarterly. She is the co-author of Legacy and Legitimacy: Black Americans and the Supreme Court.

Zoe M. Oxley is associate professor of political science at Union College. Her research interests include the effects of the media on public opinion, new media and political knowledge, political psychology, and women in electoral politics. Her work has also been published in the American Political Science Review, Journal of Politics, Politics & Gender, Political Research Quarterly, Political Behavior, Judicature, and PS: Political Science and Politics.

Public Opinion, 2e + Conducting Empirical Analysis
Clawson, Oxley
978-1-4522-5744-0, Price: $88

Public Opinion, 2e + Polling and the Public, 8e
Clawson, Oxley, Asher
978-1-45224-429-7, Price: $83